We have recently launched new ecommerce website of traditional Czech shoemaker brand BOTAS at www.botas.cz.
The site combines Botas brand presentation with information on its long history in shoemaking dating back to 60′s as well as complete catalog of product range from ice skating to popular „retro“ sneakers Classic66. The whole website is also available in English.
The ecommerce project also included the launch of the B2B portal for communication with business partners and the mobile version is coming up in just a few days.
We were commissioned not only to produce the ecommerce website but also run a campaign for the launch. The campaign runs in form of contest around short animation clip, for which advertising runs on Facebook to draw attention of selected communities of mainly young people. Contest microsite >>> Another part of the campaign runs in form of Google AdWords and is mainly product oriented.
We believe that the step towards exploiting technologies will help Botas to accelerate its business and thus the brand prevails at least another 60 years to come.