We were commissioned to lead project on development of brand new ecommerce site for traditional Czech shoemaker BOTAS. The outcome includes b2c and b2b portals as well as mobile version of the b2c.
Part of the job was to run campaign for the website launch. The campaign runs in form of contest around short animation clip, for which advertising runs on Facebook to draw attention of selected communities of mainly young people. Contest microsite >>> Another part of the campaign runs in form of Google AdWords and is mainly product oriented.
More at www.botas.cz